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Chevrolet, also known as Chevy, is a brand of vehicle produced by General Motors Company GM. Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 8, 1911, Chevrolet was acquired by General Motors in 1917. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T  in the 1920s, and continues to hold its position as General Motors' highest-selling brand to the present day, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks.

Chevrolet History in North America
Chevrolet was founded by Louis Chevrolet, a racecar driver and son of Cooper Chevrolet, and William Durant founder of General Motors, who had been forced from the management of GM in 1910. Durant took over the Flint Wagon Works, incorporating both the Mason and Little companies. Chevrolet Motor Car Co. was incorporated in November 1911. He wanted to use Chevrolet's name as a racer to rebuild his own reputation. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races. Actual design work for the first Chevy, the costly Series C Classic Six was drawn up by Etienne Planche, following the instructions of his old friend Louis. The first C prototype was ready months before Chevrolet was actually incorporated.

Chevrolet first used its "Bowtie emblem" logo in 1913. It is said to have been designed from wallpaper Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a compelling case that the logo is based upon a logo for "Coalettes". Others claim that the design was a stylized Swiss cross, in honor of the homeland of Chevrolet's parents.
Chevrolet logo, ca. 1943. In control, Durant was in the process of setting up Chevrolet production facilities in Toronto, Canada. Later that year, during a luncheon meeting in New York with "Colonel Sam" McLaughlin, whose McLaughlin Motor Car Company manufactured McLaughlin-Buick cars, it was agreed that Chevrolets with McLaughlin-designed bodies would be added to the Canadian company's product line. Three years later, the two operations Chevrolet was by then a part of GM in the United States were bought by GM to become General Motors of Canada Ltd.

By 1916, Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division. In the 1918 model year, Chevrolet introduced the Model D, a V8-powered model in four-passenger roadster and five-passenger tourer models. It also started production of a overhead valve in-line six. Most cars of the era had only low compression flat head engines. These cars had 288in3 55 hp engines with Zenith carburetors and three-speed transmissions. Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1957, Chevy made their first fuel injected engine[citation needed]. In 1963, one out of every ten cars sold in the United States was a Chevrolet.

John L Sullivan Chevrolet in the Roseville Auto Mall, serving Sacramento Davis Elk Grove Folsom Auburn Placerville and Marysville. We have hundreds of new Chevrolet cars, trucks and SUV's. If we do not have what you want we will get it. Come check out our great family, with low prices, great financing and big rebates. Be sure to visit our service and parts departments. We also carry all brands of pre-owned cars trucks and SUV's. We have Honda, Toyota, Kia, Ford, GMC, BMW, Rover, Hummer, Toyota, Mazda, Mercedes, Dodge, Jeep, Chrysler and Chevrolet. We carry the full line of new Chevrolet Aveo Hatchback Aveo Sedan Malibu Malibu Car Maxx Monte Carlo Impala Corvette Coupe Corvette ZO6  Convertible Cobalt Sedan Cobalt Coupe Tahoe Trail Blazer Trailblazer Equinox Chevy HHR Suburban Silverado 4x4 2x4 Truck  Colorado Pick Up Truck Avalanche Uplander Van Express Van Chevrolet Van Commercial Trucks Light Duty GM Fleet John L Sullivan Chevrolet, in the Roseville Auto Mall, Call us toll free 800-811-9464. Saturn or Roseville ~ Roseville Saturn ~ Chevy Blog ~ Sullivan Chevrolet ~  John L Sullivan ~ Auto Loan News ~ Sacramento Chevrolet. The information contained on this web page should be validated with the appropriate sales representative and / or lending institution with which the lien will be owned and maintained and does not in any manner override the corresponding associated U.S. Government and/or State laws. Roseville Chevrolet serving Sacramento Folsom Elk Grove Davis.

#1 Chevy Dealer In USA - Ten Years
We are located in Roseville Automall, CA just minutes from Sacramento. Whether you're searching for a new or used vehicle, researching financing options, or looking for a quick quote on a car, truck, or SUV. We serve Sacramento Davis Elk Grove Folsom Lincoln Granite Bay Loomis El Dorado Auburn Placerville Marysville. Chevy sales service parts accessories cars trucks autos SUV's special financing. We offer specials  and incentives  just for our online customers. In addition, our service  department is open from 7:00 am to 6:00 pm Monday through Friday and 8:00 am to 5:00 pm on Saturdays. For added convenience we also offer shuttle service to the Sacramento and Roseville areas for stress free auto repairs and maintenance. All from your professional Chevrolet dealership located in Roseville also serving Sacramento and surrounding areas in California. John L. Sullivan Chevrolet 350 Automall Drive Roseville, California 95661 View our Chevrolet inventory offered to our customers in Roseville, Sacramento and surrounding areas, from your local Chevrolet dealer, John L. Sullivan Chevrolet. View our complete Roseville and Sacramento Chevrolet inventory: Avalanche | Aveo | Camaro | Cobalt | Colorado | Corvette | Equinox | HHR | Impala | Malibu | Silverado 1500 | Silverado 2500HD | Silverado 3500 HD | Suburban |Tahoe | Tahoe Hybrid | Traverse

Chevrolet Camaro 2010
The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V-8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management and sequential port fuel injection, to name but a few. Descendants of the small-block V-8 in the form of the LT V-8s, and had influence in the design of the LS V-8s, both of which are still installed in Chevrolet vehicles. The original small-block design is simplistic compared to the overhead-cam V-8 that Ford Motor Company used and continues to use in its line of larger cars and light trucks. Depending on the vehicle type, Chevrolet V-8s are built in displacements from 4.3 to 8.1 litres with outputs ranging from 110 horsepower  to 638 horsepower as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Opel Germany,Hummer and Holden Australia nameplates.

In 2010, General Motor replaced the ad agency Campbell-Ewald, which served Chevrolet for 91 years, with Publicis Worldwide. Campbell-Ewald of Interpublic Group of Companies had served Chevrolet since 1919. In May 2010 Chevy's advertising account was awarded to Goodby, Silverstein and Partners.